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The UK's best-known charter broker — and why a concierge approach might get you a better deal.
PrivateFly is one of the UK's most recognisable private jet charter brokers. Founded by Adam Twidell, the company built its reputation on instant online quotes and a user-friendly booking experience. They're now part of the Directional Aviation group, which also owns Flexjet and Sentient Jet.
As a broker, PrivateFly doesn't own aircraft — they source from a network of operators and charge a margin for their service. This model works well for straightforward bookings, but means you're getting quotes from one broker's network rather than the full market.
Stirling Access takes a different approach. Instead of one broker, we introduce you to multiple vetted UK brokers who compete for your booking. More competition means better prices — and it costs you nothing.
PrivateFly quotes include their broker margin (typically 5–15% on top of the operator's base price). Example costs for popular routes:
These are estimates — actual prices vary by date, availability, and repositioning. Through Stirling Access, you can compare quotes from multiple brokers on the same route to ensure you're getting the best available price.
| Feature | Stirling Access | PrivateFly |
|---|---|---|
| Model | Free concierge — multi-broker comparison | Online broker — single-source quotes |
| Cost to you | Free | Free (margin included in flight price) |
| How you book | WhatsApp, website, phone — we handle everything | Website, app, or phone |
| Price comparison | Multiple brokers compete for your booking | PrivateFly quotes from their operator network |
| Empty legs | Aggregated from multiple sources | PrivateFly's own listings |
| Personal service | AI concierge + specialist human partners | Account managers for repeat clients |
| Beyond aviation | Travel, dining, events, lifestyle | Aviation only |
| Expertise | Route intelligence, aircraft matching, cost data | Strong European coverage |
Every broker has different operator relationships. One might have a better rate on your route because they have an operator with a positioning flight nearby. By comparing across multiple brokers, you see more of the market.
Competition drives better prices. When brokers know they're competing, they sharpen their quotes. A single-source broker has less incentive to find you the absolute best price.
It costs you nothing. Stirling Access earns a referral fee from the broker you choose — this doesn't affect the price you pay. It's a better deal for everyone: you get more options, brokers get qualified leads, and we earn when you fly.
Tell our AI concierge your route and dates. We'll have vetted brokers compete for your booking.
Talk to our concierge